Everyone has their secret weapon.
A startup PR publicist is no different. In fact, I’d argue I have a few.
I was recently reading the latest article in Lifehacker’s How I Work Series about Rita J. King, Executive Vice President of Science House. I was so inspired by her work routine, that I was inspired to share the tools that contribute to my typical day at work. Because amongst the hustle, odd moments of frustration, and of course – those great moments of victory – there are some killer tools for productivity and time management that have my back.
And just what are they?
Hint: they’re not all as techy as you may think!
1. Tempo.ai – the time management app that keeps my life in order
After first reading about Tempo last week in Venture Beat – I was intrigued. I like to think I’m not that impressionable when it comes to apps, otherwise my iPhone would be flooded with them, but there was just something about the idea of bringing context to my calendar that spoke to me. By 8:30am, I was tweeting about my high hopes for the product. By 1:00pm, I was tweeting that I was in love.
Tempo knows where you need to be, what you need to be there, who you’re going with, and how to reach them if you’re running late; all from simply importing your email, calendar, and contacts. I can wake up in the morning and see an aesthetically pleasing snapshot of my day. The alerts? Much more pleasant than typical iPhone calendar alerts. Lastly, the ease of being able to fire-off an automatic text to let parties I’m meeting know I’m running a few minutes behind is wonderful.
2. Evernote – the productivity app that gets my to-do’s, ta-done!
A late adopter, I only recently decided to check out what Evernote was all about. Conveniently the next day, Mashable ran a beginner’s guide to Evernote. Since then, I’ve been discovering something new about Evernote daily and realizing that I’m not quite sure what my life was like before it.
Whether I’m building to-do lists (these are a must-have for me), planning my day (I like to block off 30min to 1 hour intervals daily dedicated to specific client tasks – a trick Onboardly’s Shanelle taught me), or saving relevant industry articles to read or comment on later; Evernote is the perfect sidekick to anyone who holds organization as a top priority. Its ability to seamlessly sync to my iPhone is just the icing on top.
Credit to Renee – I stole her new saying ‘to-do’s, ta-done!’
3. Buffer – the ‘any time of day – I’m social sharing! ’ app
When we shared the 5 Free Startup PR Tools every startup should start using now, many of our readers suggested Buffer as their favorite tool in the comments. I couldn’t agree more! One of my daily tasks is content promotion. Making sure that my client’s content gets the widest reach and is seen by the right people; otherwise, all their hard work has been in vain.
Buffer makes this easy, without spamming my Twitter, Facebook, or LinkedIn feed all at once with multiple posts. It’s much easier than scheduling a tweet or Facebook post. I don’t even have to think about it. I click “buffer” and consider it done! So no matter the time of day or what I’m doing – Buffer is sharing the content I need to promote.
4. Quibb – where influencers share what they’re reading
Our team were very early adopters of Quibb and have come to swear by it for discovering relevant industry articles and sharing high level content written by ourselves and our clients. Though still in the invite-only phase, their acceptance rate is 45% of new members and their member directory boasts some pretty amazing influencers in the industry. The simplicity of downloading the Bookmarklet for your toolbar and sharing great content on Quibb ranks it right up there with Buffer in terms of being a lifesaver.
Not already on Quibb? Apply for membership today at Quibb.com.
5. Moleskine – the old school note taker I refuse to quit
Lastly, call me old school but I still swear by a good notebook for note taking during meetings, jotting thoughts down during the day, and writing out initial outlines for content. I’ve had many a notebook in my day but none make me happier than classic notebook from the folks at Moleskine. When combined with the right pen – I promise, the experience is enough to get even the most creatively challenged back in the creative space of mind.
Work in PR? What are your must have tools? Are there still some things you like to do old school?