PR Metrics That Matter [Infographic]

PR Metrics That Matter [Infographic]

PR is still a mystery to many. Press releases. How some make it onto TechCrunch and others with equally great products or stories remain unknown. Say the words "PR Metrics" and you'll get an even more quizzical face in response.

Some question the value of PR for their business and well, PR metrics are what demonstrate the need and the effectiveness for tactics such as earned media, influencer relations, content marketing and good old fashioned press mentions. We're firm believers in the power of PR to make big things happen - no matter how small the company or the size of the budget.

We've developed this infographic as a way to explain a bit behind what PR is as well as what it can do.

Stay tuned for a future post which will breakdown our thoughts in putting together this infographic and explore the themes a bit further.

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What do you think?


wow – i think this is a great way to inform those outside of PR about what PR does.

Thanks Michele! I really believe that as PR professionals, education definitely something we need to continue to do to help show it’s value.

Appreciate the comment. 🙂