Onboardly | About

About

Accelerate Your Growth

PR & Content Marketing for Startups

If you’re like a lot of other start-ups, you’ve recognized that at a certain point you experience a significant marketing gap. You’ve proved your product to VCs and have begun acquiring customers, but need help accelerating growth because no one person internally has the combined PR, content development and social media muscle you need.

At Onboardly we fill that void by working with you to create and execute a comprehensive PR and Content Marketing strategy that will allow you to find and take on more qualified customers at a faster rate.

Depending on your needs, our offering could include full-blown media launch (or re-launch), including press releases, coverage, media kits, photos and more. We’d also develop targeted, engaging, and shareable content to significantly increase online visibility and brand exposure.

We’ve successfully helped dozens of startups reach and exceed their goals. Some of our clients have experienced over 5,000% increases in site traffic and up to 60% decreases in acquisition costs. What are your metrics for success? Onboardly can help make them a reality.

Meet the Founders

Renée Warren,

Co-Founder

Often referred to as a ‘geek in stilettos’, Renée has been in the marketing and entrepreneurship space since she was 17 years old. Having run a successful restaurant and jewelry company simultaneously at such a young age, she quickly learned the necessary skills and tactics needed to promote her companies.

Then, the birth of the Internet as a marketing channel gave way to what is now Onboardly. She is an advisor at ZeroFootPrint, is a founding member of Bee Media (now Adcentricity), and is a regular contributor to BetaKit, SocialFresh and the SocialCMO.

She frequently travels between Canada (home base) and San Francisco (amongst other global destinations) for work and, sometimes, play. Successes include: Manpacks, Udemy, Switch Video, Hi.Im and GenYTO (to name a few).

Renee is primarily responsible for Onboardly’s Content Marketing efforts.

Heather Carson,

Co-Founder

As a startup cheerleader and feisty redhead, Heather’s known for helping introduce amazing startups to a wide variety of media outlets, influencers, and networks. Having worked in the traditional agency environment and startups alike - there’s no question that innovation (and Onboardly) is where her heart is.

Heather believes that #StartupPR is all about hustle as opposed to a hefty Rolodex and that relationships are key to her success. As a result, she’s helped Onboardly’s clients secure coverage in publications like Inc, Entrepreneur, Shape Magazine, New York Times Magazine, BetaKit, Business Insider, TechCrunch, PandoDaily, TechCocktail, and Mashable (among other industry-specific outlets).

A huge fan of travel - Heather’s as comfortable on a plane as she is in the office. As a result, she’s amassed an impressive stream of speaking credentials, including, having been asked to present to multiple startup accelerators, the SXSW Technology Summit, MoSo Conf among other leadership & entrepreneurship conferences. She’s also a mentor for Atlantic Canada’s PropelICT Launch36 Program , Toronto’s Extreme Startups, Montreal’s FounderFuel, Calgary’s Plug & Play Tech Centre and Guelph, Ontario-based Startupify.me.

Heather is primarily responsible for Onboardly’s Public Relations efforts.

Meet the Team

Shanelle Mullin

Director of Marketing

Shanelle got her first freelance marketing contract at 15 with an affiliate marketing startup. She helped the three person startup grow to a million dollar revenue-generating company through creative PPC, SEO and copywriting strategies. During that time, she also did freelance writing for a variety of clients, including a pop culture user-comparison startup, a social media analytics startup and a recently launched iPhone app.

In 2012, Shanelle traded freelance life for a full-time position with Onboardly. At Onboardly, she contributes to online content marketing strategies to drive revenue- generating leads for clients. As our Director of Marketing, Shanelle helps coordinate everything from social media campaigns and content creation to analytics and SEO strategies.

In her spare time, she lives vicariously through video game characters and watches an embarrassing amount of reality TV. Also, she gets more excited about kittens and bubble wrap than any rational person should.

Crystal Richard

Director of Media Relations

Crystal found her way to Onboardly through a series of events that could only be considered fate. After spending several years working in experiential marketing delivering word-of-mouth campaigns across Canada (and a short-term stint in Las Vegas as a promoter), she decided that a change was in order and it was time to move home. After Vegas, Crystal took a (boring) day job back on the east coast, but simultaneously managed a hectic freelance #StartupPR schedule on the side. In 2012, she quit both for a full-time position with Onboardly.

An avid writer and media enthusiast, Crystal contributes to helping our clients achieve visibility and mindshare through media relations and content promotion. As Director of Media Relations, Crystal has helped clients appear in publications such as The Atlantic, The Huffington Post, Wired and The Next Web (to name a few).

Rarely caught without her iPhone in one hand and a Starbucks latte in the other - Crystal is our pop-culture junkie. A closet Twilight fan, celebrity gossip know-it-all and movie buff, Crystal’s the go to source for any perfect animated gif, anytime.

Proud supporters of: