Top 10 Customer Onboarding Tools Startups Need in 2015

Top 10 Customer Onboarding Tools Startups Need in 2015

A couple of years ago (whew, time sure does fly), we introduced you to some of the top customer onboarding tools available. From the tried-and-true tools like KISSmetrics and Unbounce to the (then) newbies like Evergage and Intercom, we gave you the top picks for your customer acquisition and onboarding toolkits.

Customer signup success has only become more important for startups. So, not surprisingly, the space has evolved exponentially since we published that list. That’s why we’ve decided to update you on the latest and greatest customer onboarding tools for startups. What’s hot in 2015? And, more importantly, what really works?

We’re here to share it with you. Without further ado, here are our favourite customer onboarding tools this year (in no particular order)...

1. WhatFix

Why we love it: You can easily capitalize on what’s already been working for other marketers.
Our six-word summary: Interactive how-to guides on your site.
What it costs: Free.

2. Tour My App

Why we love it: The built-in analytics make monitoring success easy. Plus, no coding required.
Our six-word summary: In-app tutorials to boost engagement.
What it costs: $24-250 per month.

3. Joyride

Why we love it: It’s robust and it’s free. What more do you need? Perfect for developers who want to customize.
Our six-word summary: Easily create rich jQuery feature tours.
What it costs: Free.

4. Hopscotch

Why we love it: It’s built by developers for developers. If you can code, you’ll love using this tool.
Our six-word summary: A product tour framework for developers.
What it costs: Free.

5. Helppier

Why we love it: Ok, so, these guys are just starting out. But they have a major focus on helping you retain your customers. It’s worth the private beta invitation request.
Our six-word summary: Simplified tutorials. No code. No plugins.
What it costs: Currently in private beta.

6. WalkHub

Why we love it: We’re minimalists. The design is dead simple, but incredibly effective.
Our six-word summary: Record guided tours and walkthrough tutorials.
What it costs: $9-199 per month.

7. Appcues

Why we love it: We don’t pick favourites... but this is our favourite. It focuses on improving customer engagement and syncs with your preferred marketing platforms (HubSpot, KISSmetrics, Salesforce, etc).
Our six-word summary: Simple, yet personal, user onboarding flows.
What it costs: $45-450 per month.

8. Tutorialize

Why we love it: It’s versatile. You can use it to onboard new customers or new staff members, and your developers will love the flexibility when it comes to customization.
Our six-word summary: Ready in minutes; 100 percent customizable.
What it costs: $14-59 per month.

9. Inline Manual

Why we love it: If you’re just getting started, this is the tool to use. It’s tried and trusted by major companies (and small ones, too). It’s genuinely easy to use.
Our six-word summary: Create walkthroughs, onboarding guides and tooltips.
What it costs: $0-59 per month.

10. AutoSend

Why we love it: It’s behaviour-based, first of all. It also lets you explore outside of in-app or on-screen messaging with email and text capabilities.
Our six-word summary: Personalized email, text, and in-app messages.
What it costs: $0-49 per month.

Your turn: did we miss your go-to customer onboarding tool? Let us know in the comments below. We’re always updating this list.

[Photo credit: Unsplash]

What do you think?


Thanks for the review, Shanelle! We really appreciate your consideration. We recently integrated with other platforms such as Google Analytics, Mixpanel and the knowledge base system

Awesome, guys! No problem.

Thanks for this post, I have learnt about some new tools I haven’t knew and that can help me.

All great tools, thanks for the tips! I think Trainual should be on this list as well. It’s a new player in the field, and has definitely helped us take the ‘bored’ out of onboarding and training new employees/customers.

Thanks Jonathan! We’ll check it out.

Hey Shanelle, nice list! Also, you should take a look on they have a pretty solid tool too. We’re using them to onboard new users into our product…

Thanks Kishan! I’ll check it out for sure.

Love it!

Thanks a lot Shanelle for mentioning Whatfix.