The Step-by-Step Guide to Startup Customer Acquisition [Infographic]

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The road to startup customer acquisition (also known as “The Island of Greatness”) is a long one! You’ve got some funding, you’ve got a product hundreds of people love and you’ve got a great story to tell. Now what…? How do you take it to the next level and scale?

Well, the answer is simple (but takes a lot of work)! A combination of content marketing, PR and social media will take your startup to new heights. You’ll reach your target audience, build thought leadership, foster a strong community, position yourself in front of industry influencers – the whole nine yards.

If you’ve ever wondered how we help our clients acquire new customers and scale to the next level, you won’t want to miss this. You can start right here and right now. So, without further ado, here’s the step-by-step guide to startup customer acquisition that Renée and I created to be our gold standard at Onboardly…



Confused about one of the phases? Need some clarification about one of the steps? Let us know in the comments below and we’ll get back to you! We’re happy to help.

Heather Anne Carson - August 15th, 2013 / 4 Comments

4 Responses to “The Step-by-Step Guide to Startup Customer Acquisition [Infographic]”

  1. Riza says:

    I would like to praise the infographic. Very nice presentation! It made the whole guide much easier to understand that textual only wouldn’t have achieved. I’m glad the step by step guide has been divided into phases. Simple and concise.

    This article, by the way, has been shared and “Kingged” on the IM Social Networking site, where the above comment has been left also.

  2. Heather Anne Carson says:

    Thanks Riza! Appreciate your comment and thanks for sharing. :)

  3. Prerana says:

    Really neat. Perhaps you should do a series of posts detailing each of those points.

    Stuff like “Develop a content strategy” doesn’t make much sense in itself to us ordinary folk.

  4. Renee Warren says:

    Ha! Thanks Prerana. You are not ‘ordinary’, at least you’re motivated enough to read our content and teach yourself ;)
    Let me know if you have any questions.


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