Welcome to the first instalment of our new blog series! Every month, we’ll round up our favourite posts of all-time on topics ranging from content marketing and social media to analytics and CRO. We’ll cover everything you need to get your startup the attention and traction it deserves!
Before 2014 is up, you’ll be a startup marketing superstar! We’ll make sure of it.
So, without further ado, here are our 29 favourite content marketing posts of all-time…
This classic was written way back in 2008, but it’s as relevant as ever. Content marketing is all about the delivery, which expert Chris Brogan knows too well.
Key Takeaway: “Never write the me-too blog. Look to be ahead of the wave.” Click to Tweet
In 2012, Rand Fishkin created the manifesto of content marketing and it’s stuck. To this day, these are the words of wisdom that content marketers live by.
Key Takeaway: “There’s only one way to get good at delivering great content. Do it.” Click to Tweet
Needless to say, Google’s algorithm has evolved over the years. And there’s simply no doubt that it will continue to evolve. But if you’re worried about how it might affect your content marketing strategy, this post will put your mind at ease.
Key Takeaway: “If you create great content, Google will reward you.” Click to Tweet
Here at Onboardly, we believe in integrated inbound marketing strategies. This is the case for seamless integration. By the time you finish this post, you’ll be ready to do away with marketing segregation.
Key Takeaway: “At the end of the day all marketing channels (social, email, PR, etc.) are part of one team.” Click to Tweet
It’s easy to write good content, but writing great content takes a precise combination of talent and skill. Do you have it? Darren Rowse shows you how to go from good to great.
Key Takeaway: “In some ways, content marketing is like providing free samples of your product.” Click to Tweet
Just starting out and feeling like your content marketing strategy isn’t living up to the hype? Check out these common reasons content marketing campaigns fail. Learn from someone else’s mistakes.
Key Takeaway: “All content is not created equal. It doesn’t happen by accident. It happens by plan.” Click to Tweet
List posts are taking over blogs and online magazines. Sure, they have click through power, but is there any real value in them? When it comes to the conversion, you might be surprised.
Key Takeaway: “Our minds are wired for stories. When’s the last time you read a list that made you laugh or cry?” Click to Tweet
They say content marketing is 20% content creation and 80% content promotion. Just because you’re writing great content doesn’t mean you’ll get readers. Here’s how to really attract some eyeballs.
Key Takeaway: “Remember, just building it doesn’t guarantee that they will come.” Click to Tweet
A faster load time can change everything. Literally. Half a second could be the reason a visitor bounces. Follow this step-by-step guide to make sure your blog loads ASAP.
Key Takeaway: “More often than not, you will find that you don’t need the fancy frills you are so often being sold.” Click to Tweet
As Lisa Barone points out, focusing on content day in and day out can be exhausting. It’s not easy to excel as a writer or content marketer. Take advantage of these tools and tricks to maintain your sanity!
Key Takeaway: “A content marketer’s job is never done and it’s certainly never easy.” Click to Tweet
We tend to overcomplicate content marketing. In the end, it’s all about writing great content for the right audience. Get rid of the bells and whistles; let’s simplify content marketing.
Key Takeaway: “You can’t just spit out rehashed, 500-word blog posts or cheaply-produced screencast videos.” Click to Tweet
The Buffer Blog has been a huge success. Get advice and expert tips from a startup team that has been in your shoes. With 700,000 readers per month, Buffer is ready to share their secret content marketing formula.
Key Takeaway: “What we normally do is tweet a blog post two or three times over a couple of hours, with different headlines.” Click to Tweet
“Blogging isn’t for everyone.” I’ve heard that a thousand times. Neil Patel disagrees. If you run a business, you should run a blog as well. Find out what you’re missing out on (and what to do about it).
Key Takeaway: “61% of consumers have made a purchase based on a blog post that they read.” Click to Tweet
Thought leadership, brand visibility and community building are hard to measure. Extremely hard. But that doesn’t mean you can’t prove the ROI of content marketing. Here’s how to make it work.
Key Takeaway: “68% of CMOs say they are shifting budget from traditional advertising to this type of content marketing.” Click to Tweet
If you want to grow your subscriber list, this is the post for you. Capturing leads via your blog has never been more important. Yet, it seems like a difficult task to many bloggers. Let’s fix that.
Key Takeaway: “Every customer touch point offers the opportunity of capturing a new email subscriber.” Click to Tweet
A brilliant opinion piece on the definition and evolution of content marketing. This thought-provoking point of view is an absolute must-read.
Key Takeaway: “Because content marketing isn’t a new strategy, it’s merely a new word.” Click to Tweet
#CMWorld is never a conference you want to miss, but the 2012 conference was simply incredible. If you missed it, you’ll love this curated piece.
Key Takeaway: “You truly have to raise your game to keep competing for your customers’ fractured attention spans.” Click to Tweet
When you have a question, consult the experts. Whether you’re just getting started or you’re a seasoned writer, you’ll want to hear from these successful writers. Who knows? You might just learn something new.
Key Takeaway: “Give yourself permission to write badly, and just start.” Click to Tweet
“My industry is too boring for content marketing.” Yawn! No, it’s not. No industry is too boring for content marketing. Pratik Dholakiya shows you how to make any industry interesting!
Key Takeaway: “There are no boring topics, only boring content creators.” Click to Tweet
Some tough love from Janae DeRusso, who urges content marketers to get personal. Is your content boring? Is it just like everyone else’s content? There’s only one way to find out…
Key Takeaway: “Share what makes your company special. It’s more exciting for all of us.” Click to Tweet
What do Unbounce, Mint and FreshBooks all have in common? They all relied on content marketing to fuel their success. Find out how you can recreate that magic.
Key Takeaway: “Content marketing is unique to every company. Different approaches boast different success stories.” Click to Tweet
Unbounce is known as a content marketing superstar. Between their awesome landing pages, webinars and blog, it’s not hard to figure out why. Now you can steal their biggest secrets!
Key Takeaway: “By using contextual design, we’ve consistently seen conversion rate increases of over 29%.” Click to Tweet
Sometimes the CEO and the CMO are the hardest people to “sell” content marketing to. Crazy, right? Not for some companies. If you’re having trouble getting high-level approval, be sure to read this.
Key Takeaway: “Over 60% of senior executives read blogs, watch online video, view webcasts, etc.” Click to Tweet
You’ve got a brand new blog. Now what? You need to scale fast if this investment is going to be worth it in the end. Peep Laja, one of the top CRO experts in the world, gives you step-by-step instructions for scaling your blog traffic.
Key Takeaway: “If I could offer you only one tip for the future, writing long, thorough blog posts would be it.” Click to Tweet
Writing content is just the beginning! After the post goes live is when the real work begins. So, before you mark that post as complete in your Editorial Schedule, make sure you do these 12 things.
Key Takeaway: “In reality, the only people who know your post is there are you and your RSS subscribers.” Click to Tweet
This is one of the most well-researched content marketing infographics we’ve come across. If you’re struggling to justify the power of content marketing, this one’s for you.
Key Takeaway: “B2B marketers are spending roughly 26% of their total budgets on content marketing.” Click to Tweet
So, you’ve got a pretty good handle on this whole content marketing thing, huh? Awesome! Now, take it to the next level with this amazing, in-depth guide.
Key Takeaway: “New marketing is about the relationships, not the medium.” Click to Tweet
Writing a great post doesn’t mean inevitable success. Lots of books sit unopened on shelves and lots of content sits unread on the Internet. Time to debunk one of the biggest content marketing myths ever.
Key Takeaway: “The reality is that many blogs produce quality content that doesn’t get read.” Click to Tweet
Do you have a style guide for your blog? If you’re running a multi-author blog or accepting guest posts, you’ll need one. To make sure you don’t forget anything, consult this very detailed guide.
Key Takeaway: “Style guides create uniform content and allow that content to shine.” Click to Tweet
That’s it, that’s all. Did we miss one of your favourite content marketing posts? Do you have a content marketing blog we should check out? Let us know in the comments below or tweet us @Onboardly.
Photo Credit: Βethan