The story might be clear in your mind. But, put it on paper and things may look different. Actually, you should try that right now. Take a pen and paper and write down your value proposition and story. Is it really that compelling? Is it clearly understood? (If you are in a coffee shop right now turn around and ask the person next to you what they think)
Is it widely understood? Great. Then you are on the right track.
As a startup founder, CEO, or developer, you know in your mind that your product is the best thing ever. But communicating that value is a whole different story. It can be difficult to find that place that will inspire and motivate you to come up with the good sh*t. What you need is a healthy dose of inspiration. So here’s some to get you started:
Why Videos Go Viral: Kevin Alloca
Viral videos make marketing look easy. It’s mind-boggling how some take off while others totally fall flat. It’s all about luck, right? Wrong. Successful viral videos all share one key attribute – human interest. They’re captivating on an emotional level. They’re beautiful. They’re awesome. They’re damn funny. They speak to something deep within us.
A great example: this video from ‘the browser everyone loves to hate’ that perfectly captured the essence of the 90s kid experience.
Through video, any person – and any brand—has the potential to be the next big Hollywood story.
“We all want to be stars – celebrities, singers, comedians – and when I was younger, that seemed so very, very hard to do,” Alloca says. “But now, web video has made it so that any of us or any of the creative things that we do can become completely famous in a part of our world’s culture.”
Successful marketing videos go beyond appealing to pop culture — they define it.
The Tribes We Lead: Seth Godin
Seth Godin is probably one of the most famous marketers on Earth. Why? Because he’s redefining the role of marketing for our modern times.
There’s something about the history of marketing that can put a sour taste in our mouths. Aggressive flyer pushing. Manipulative ads. Overflowing, parasitic email spam that makes us want to scream.
“What do we do for a living?” he asks. “What exactly do the people watching this do every day? And I want to argue that what we do is we try to change everything. That we try to find a piece of the status quo—something that bothers us, something that needs to be improved, something that is itching to be changed—and we change it.”
As a marketer today, your job is to make magic and breed inspiration. All it takes is one simple principle – to create strong connections between people and the businesses and brands that they genuinely love.
Creating Enchantment: Guy Kawasaki
When it comes to marketing your product, innovation isn’t enough.
Essential? Yes. Enough on it’s own? Not a chance. You need something more. Something captivating. Something emotional. And, according to Guy Kawasaki, something “enchanting”.
“The more innovative you are, the more innovative a product, more innovative a service, the more you need enchantment,” Kawasaki says. “In a perfect world, don’t get me wrong, if you had something innovative, the world should beat a path to your door. It just doesn’t work like that.”
Take it from one of Apple’s earliest evangelists – you’re going to need to capture the attention of customers in a whole new way when marketing your innovative startup.
We hope that these three talks got your creative juices flowing. Even the best marketers just get stuck sometimes, and all you need is a little inspiration to get out of that rut!
Did you think of anything unique while watching these videos? Let us know!