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A Content Marketing Hack to Improve Your Visibility in 2017

A Content Marketing Hack to Improve Your Visibility in 2017

Guest Post: Nick Andrew Rojas is a journalist and a self-taught serial entrepreneur who has worked with various startups as a business consultant. His work often discusses social media, marketing, and technology. Do you want to increase conversions at the bottom of your marketing funnel? How about enhance your brand reputation and boost visibility? A powerful […]

The Ultimate Online Marketing Strategy for Your Startup

The challenge: Marketing your startup in a saturated environment As a startup founder, marketing your startup online can be exciting: It’s your chance to get your product in front of the people who need it most. Yet, while the “build-it-and-they-will-come” mentality is scoffed at, too many startup founders the world over do exactly that — […]

Hype Can Kill You (and other takeaways from Ryan Lawler’s Publicize webinar)

I don’t remember who was the recipient of my first TechCrunch pitch over five years ago when I decided to embark on this journey into StartupPR. I can tell you, however, who it wasn’t. It wasn’t Ryan Lawler. I was too terrified to email Ryan Lawler. When I made the conscience decision that PR would […]

Why Pumpkin Spice and All Things Basic Don’t Belong in your PR Strategy

Summer no sooner leaves us and everyone, their dog, and their brands sniffing the air for that sweet scent we associate with fall. And no, I’m not referring to the cold air or crisp leaves. I’m talking about the arrival of fall’s most beloved – or hated, depending on who you ask – trend. The […]

How to Be Ready for the Spotlight: The Founder’s Guide To Looking Ridiculously Good Online

As a startup founder, there’s no one better poised to tell your story than you, whether you believe that or not. But not every founder is ready when the media comes-a-calling. Here’s how to not get caught with your pants down. Intro: Why be media ready, startup founder? Let’s face it: As the founder of […]