Last December Beyonce turned the music industry upside down when she released a video album (17 songs and 15 videos) with no notice. While her fans, known as “the beyhive,” were paralyzed with excitement, she was nonchalantly tweeting about vegan cupcakes. Her album went on to become number one in more than 100 countries.
An old adage defines insanity as doing the same thing over and over again but expecting different results. It doesn’t take common sense to figure out that something that didn’t work out a thousand times before, will all of a sudden work. Unless, of course, you are Thomas Edison. In which case, carry on.
Welcome to the fourth instalment of our newest blog series! Every month, we round up our favourite posts of all-time on topics ranging from content marketing and social media to analytics and SEO. We’ll cover everything you need to get your startup the attention and traction it deserves! Before 2014 is up, you’ll be a [...] Read More
It’s that time of year again! Your co-workers are suddenly sporting new laptop stickers and wearing more t-shirts than usual (even for a startup office). You’re sending more followup emails than ever before, you’re actually paying attention to what #hashtags your friends are using and your inbox is full of “exclusive invites”. You guessed it, [...] Read More
As an SMB or startup, you often don’t have the luxury of having a vast marketing budget. But that doesn’t mean that your marketing strategy should be haphazardly strung together. Because you need to be prudent with your money and time, we understand that you don’t want to reinvent the wheel when it comes to [...] Read More