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How To Gain Street Cred and Acquire New Leads by Writing a Killer eBook

How To Gain Street Cred and Acquire New Leads by Writing a Killer eBook

If the world once thought the days of book writing would be left in the dust by the nimble 140-character tidbit, then boy was it wrong. Here’s why: long-form copy converts. Big time. To the surprise of many, and in a recent test conducted by Quicksprout, webpages with longer copy converted 40.54% more than those […]

LinkedIn Ads and Customer Acquisition: What Your Startup Needs to Know

Note: This is the third and final installment in a special three-part series on social media advertising and customer acquisition for startups. With social advertising quickly becoming the most effective paid digital promotion channel, we wanted to empower our readers with the information they need to take advantage of this incredible opportunity to promote their […]

Twitter Ads and Customer Acquisition: What Your Startup Needs to Know

Note: This post is the second in a special three-part series on social media advertising and customer acquisition for startups. With social advertising quickly becoming the most effective paid digital promotion channel, we wanted to empower our readers with the information they need to take advantage of this incredible opportunity to promote their startups. One […]

Facebook Ads and Customer Acquisition: What Your Startup Needs to Know

If you’re reading this post, I’m willing to bet that you are among the 30 million small and medium-sized businesses with an active Page on Facebook. I would also hazard a guess that you’re concerned about the decreasing organic reach of your posts, and that you’ve contemplated using ads as part of your social strategy. […]

10 Steps to Gaining Superhero Status and Loyal Customers

Loyal customers are your lifeblood, your best supporters and, very often, your best promoters. You don’t just want to acquire customers. You want to be their superhero. The beloved superhero In 1933 Superman creators writer Jerry Siegel and artist Joe Shuster (a Canadian, by the way — only a Canadian could help create a super […]

Top 10 Customer Onboarding Tools Startups Need in 2015

A couple of years ago (whew, time sure does fly), we introduced you to some of the top customer onboarding tools available. From the tried-and-true tools like KISSmetrics and Unbounce to the (then) newbies like Evergage and Intercom, we gave you the top picks for your customer acquisition and onboarding toolkits. Customer signup success has […]

Using Social Media for Targeted, Local-Level Marketing

Over the last few years, social media platforms like Facebook, Twitter, and Pinterest have been hard at work creating a host of new geo-targeting features to respond to the growing demand for ‘hyperlocal’ marketing tools for business. The trend of startups and small businesses running targeted, local-level marketing campaigns is really an amalgamation of several […]

LinkedIn: The Content Marketing Powerhouse That’ll Boost Your Customer Acquisition

While LinkedIn was once thought of solely as an online resume builder and job-seeking tool, those days are no more. LinkedIn has developed into a robust social networking site for over 300 million professionals — but, more importantly, it’s also grown into a content-marketing powerhouse. The network boasts over 30,000 pieces of long-form content published […]

5 Tips for Newbies to Become Pros at Demand Marketing

I have been immersed in the world of marketing for nearly 15 years. In that time, I have seen trends come and go, technologies burn bright and then fade away, and experts rise to prominence and fall off the radar. What has stayed consistent, though, are the motivations behind marketing: to build brands, enhance visibility, […]