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10 Steps to Gaining Superhero Status and Loyal Customers

10 Steps to Gaining Superhero Status and Loyal Customers

Loyal customers are your lifeblood, your best supporters and, very often, your best promoters. You don’t just want to acquire customers. You want to be their superhero. The beloved superhero In 1933 Superman creators writer Jerry Siegel and artist Joe Shuster (a Canadian, by the way — only a Canadian could help create a super […]

Top 10 Customer Onboarding Tools Startups Need in 2015

A couple of years ago (whew, time sure does fly), we introduced you to some of the top customer onboarding tools available. From the tried-and-true tools like KISSmetrics and Unbounce to the (then) newbies like Evergage and Intercom, we gave you the top picks for your customer acquisition and onboarding toolkits. Customer signup success has […]

Using Social Media for Targeted, Local-Level Marketing

Over the last few years, social media platforms like Facebook, Twitter, and Pinterest have been hard at work creating a host of new geo-targeting features to respond to the growing demand for ‘hyperlocal’ marketing tools for business. The trend of startups and small businesses running targeted, local-level marketing campaigns is really an amalgamation of several […]

LinkedIn: The Content Marketing Powerhouse That’ll Boost Your Customer Acquisition

While LinkedIn was once thought of solely as an online resume builder and job-seeking tool, those days are no more. LinkedIn has developed into a robust social networking site for over 300 million professionals — but, more importantly, it’s also grown into a content-marketing powerhouse. The network boasts over 30,000 pieces of long-form content published […]

5 Tips for Newbies to Become Pros at Demand Marketing

I have been immersed in the world of marketing for nearly 15 years. In that time, I have seen trends come and go, technologies burn bright and then fade away, and experts rise to prominence and fall off the radar. What has stayed consistent, though, are the motivations behind marketing: to build brands, enhance visibility, […]

Mass Personalization: Today’s Marketing Oxymoron

Let’s hit the masses in a personalized (non-generic) way. Sound simple? Maybe. If we focus on the small details and keep an eye on the ROI. After all, personalized service from your local corner store or coffee hangout is often what keeps you coming back. Who doesn’t want a barista who doles out personalized foam […]

The 14 Best Future of Marketing Posts of All-Time

Every month, we round up our favourite posts of all time on topics ranging from content marketing and social media to analytics and CRO. We delve into everything you need to get your startup the attention and traction it deserves! As we dive headfirst into 2015, what better topic to look at than the crystal-ball […]

7 Breakthroughs That Made Demand Marketing Hot in 2014

When startups and other companies call Onboardly, they typically have a simple goal: to get more customers. And while they may have an affinity for one customer acquisition methodology or another, understanding the end goal – more customers – is key.  Over the last several years, we’ve utilized PR, Content Marketing, Social Media and more […]