An old adage defines insanity as doing the same thing over and over again but expecting different results. It doesn’t take common sense to figure out that something that didn’t work out a thousand times before, will all of a sudden work. Unless, of course, you are Thomas Edison. In which case, carry on.
Welcome to the fourth instalment of our newest blog series! Every month, we round up our favourite posts of all-time on topics ranging from content marketing and social media to analytics and SEO. We’ll cover everything you need to get your startup the attention and traction it deserves! Before 2014 is up, you’ll be a [...] Read More
It’s that time of year again! Your co-workers are suddenly sporting new laptop stickers and wearing more t-shirts than usual (even for a startup office). You’re sending more followup emails than ever before, you’re actually paying attention to what #hashtags your friends are using and your inbox is full of “exclusive invites”. You guessed it, [...] Read More
As an SMB or startup, you often don’t have the luxury of having a vast marketing budget. But that doesn’t mean that your marketing strategy should be haphazardly strung together. Because you need to be prudent with your money and time, we understand that you don’t want to reinvent the wheel when it comes to [...] Read More
In January of 1977, when Apple first incorporated, investor and advisor Mike Markkula laid down a three part marketing strategy that has worked extremely well for them to this very day: Empathy – We will truly understand their needs better than any other company. Focus – In order to do a good job of those [...] Read More