When creating and promoting content, did you know that 80% of your time should be focused on content distribution? That means the 2 hours you spent writing and editing a piece, whether it be an infographic, video, guide or blog post, requires an additional 8 hours of work. Sounds absurd!
You did it. You broke the cardinal rule of PR. I’m sure it wasn’t really your fault. Time wasn’t on your side. Your reliable contact was on vacation. Investors were on your back, pushing for you to take the plunge. And yet despite your better judgement, you hit send on that unresearched, Arctic chill pitch [...] Read More
It’s the sad tale of content marketing. You’re a content marketer who is running a high traffic blog, but no matter how much your traffic increases, you’re still not getting any conversions. The problem is that marketers create all of this great content and give it away for free. Yes, you should give content away [...] Read More
This interview is part of our Entrepreneur Interview series. To think that some people get to do what they love as a job every single day doesn’t seem to happen very often, right? Well, not for Andrew Chen. He knew he loved writing about startups from a very young age which is why he chose [...] Read More
One of the highlights of my summer is always the International Startup Festival held in beautiful Montreal, Canada. Their world class event was designed to give up-and-coming startups the opportunity to hobnob with industry elite, fast-tracking the opportunity for feedback, serendipitous connections and – ultimately – awareness. For the second year in a row I [...] Read More