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The PR Butterfly Effect: How One Article Resulted in $500,000

The PR Butterfly Effect: How One Article Resulted in $500,000

Great! Your startup was covered by TechCrunch. …So what? If you’re like me, you struggle with quantifying the results of PR efforts. Sure, you can look at the traffic a press feature generated and then follow those visitors through the funnel. But what about the non-tangible results? What if that TechCrunch article referred 100 visitors […]

Screw Productivity: Find Happiness as a Startup Founder on Your Own Terms.

If you’re anything like me, your mind whizzes a mile a minute. “OK, so this month’s revenue… are we on target?” “Did that journalist respond? Is the article happening or not?” “Am I a strong enough leader? Should I push harder?” “Why haven’t those videos converted any leads yet? They’ve been up 10 minutes!” “Squirrel.” […]

10 Free Tools to Track the Social Media Metrics That Matter

Social media metrics are often seen as elusive — and that’s because many startups and small businesses aren’t quite sure where and how to measure the digital marketing tools that fall in the social media arsenal. This elusiveness isn’t helped by the ugly side of social media metrics: vanity metrics. Years of tracking metrics that […]

The Key to PR Content That Actually Gets Picked Up: Think Like a Journalist

PR pros: at its core, media relations is simple. Getting your story told by the media requires one thing and one thing only: it requires you to put your reporter cap on and think like a journalist. Sure, you are proud to be a public relations professional. But you need to start thinking like a […]

How To Gain Street Cred and Acquire New Leads by Writing a Killer eBook

If the world once thought the days of book writing would be left in the dust by the nimble 140-character tidbit, then boy was it wrong. Here’s why: long-form copy converts. Big time. To the surprise of many, and in a recent test conducted by Quicksprout, webpages with longer copy converted 40.54% more than those […]

Unicorns, Zombies, and Startup Boy Bands: Lessons From Startup Fest

What do unicorns, zombies, and Startup Boy Bands all have in common? They were all recurring themes at this year’s Startup Fest, held for a fifth year in Montreal from July 15th to July 18th.  The sold-out event brought startup enthusiasts and instigators alike from all over the world to the Old Port for an […]

5 Signs Your Creativity Is on Summer Vacation — And How to Get It Back

There is possibly nothing harder than staying productive in the office during summer time. Who can really be expected to work while their friends are posting selfies from the beach? Sometimes, even closing Facebook isn’t enough to get you back on track. Simply put, your mind is in a rut. How do you know when […]

Startup Beat: July 2015 Edition

Welcome to Onboardly’s Startup Beat, a roundup of what’s going on in the startup neighborhood. Each month, we put our ears to the ground so we can introduce you to new startups or developments, and why they matter. Discover something new and noteworthy yourself? Leave it in the comments below! Dasheroo Elevator pitch: Every business, regardless […]