Latest Blog Post

StartupFest 2016: What Heat, Sloths, and More Taught Us About Building a Company

StartupFest 2016: What Heat, Sloths, and More Taught Us About Building a Company

This year’s Startup Festival in Montreal was one of the biggest (and hottest at 47*C with the humidex) year’s yet. With a $200K investment prize on the table and speakers including Reddit’s Alexis Ohanian and the Oprah of tech journalism, Kara Swisher – it’s not shocking that startups literally came from all over the world […]

How To Use Project Management Tools For Agile Content Marketing

Is your user truly connecting with your content, or are you relying on luck? Think about how you have approached your content creation strategy. Was it done six months ago? You probably channeled a tremendous amount of resources into the project and expected your content to show you as a thought leader. Maybe you planned out an […]

5 Things a Publicist Knows to Be True About Growing Your Brand

Publicists are kind of like bartenders or hairdressers. We really do know everything about your business. From where you grew up to where you’re headed. No really, we likely know your next GPS coordinates and have them linked up in a Google Calendar. It’s a publicist’s job to know everything there is to know about […]

Content Marketing Detox: How to Beat the Bulge

As bikini season approaches, we are all scrambling to build up those killer abs again, right? Limiting sugars, carbs, and excessive eating in the fight to be beach bod ready for the summer season. Well, ever think of taking the same pound-shedding approach to your content marketing plan? We did last year and the results […]

Unicorns Under Your Nose: Tapping Into Your Team’s Thought Leaders

So many people are hung up on attracting the elusive unicorn hire to join their team. That mythical creature that can do it all – a grand and powerful workhorse with a pointed, spiralling horn atop its head. For a startup, having someone who can wear many hats is essential given the topsy-turvy, flip-floppy nature […]