Latest Blog Post

A Content Marketing Hack to Improve Your Visibility in 2017

A Content Marketing Hack to Improve Your Visibility in 2017

Guest Post: Nick Andrew Rojas is a journalist and a self-taught serial entrepreneur who has worked with various startups as a business consultant. His work often discusses social media, marketing, and technology. Do you want to increase conversions at the bottom of your marketing funnel? How about enhance your brand reputation and boost visibility? A powerful […]

The Importance of Leadership in Marketing For Your Fast-Growth Company

  Guest post: Jessica Thiefels has been writing and editing for more than 10 years and spent the last five years in marketing. She recently stepped down from a senior marketing position to focus on growing her own startup and consulting for small businesses. She’s written for sites such as Lifehack, Inman, Manta, StartupNation and more. […]

How to be a CMO in your Low-Budget Startup

Marketing is critical for every low-budget startup, and luckily, you don’t have to spend a lot or have extensive experience in marketing to be effective in this role. When you work with stakeholders to determine top-level priorities, set quantifiable objectives based on data, and track your progress and efforts, you set yourself up for success […]

When Is a Startup No Longer a Startup

Startups are known for their passion, their endless drive, their single-minded focus and ability to navigate beyond insurmountable roadblocks to find success, even when it seems unlikely. But while being a startup is an exhilarating ride, somewhere along the way, things change. Your company has made it through the first year, and past the difficult […]

The Ultimate Online Marketing Strategy for Your Startup

The challenge: Marketing your startup in a saturated environment As a startup founder, marketing your startup online can be exciting: It’s your chance to get your product in front of the people who need it most. Yet, while the “build-it-and-they-will-come” mentality is scoffed at, too many startup founders the world over do exactly that — […]

Family-First Entrepreneurship: An Interview with Adii Pienaar

This interview is part of our Entrepreneur Interview series. Adii Pienaar is the founder of Conversio, an all-in-one ecommerce marketing dashboard. Initially launched as Receiptful in 2014, a SaaS company offering ecommerce tools, they evolved from providing email receipt functionality to an all-in-one dashboard that runs your marketing so you have more time to run […]

Hype Can Kill You (and other takeaways from Ryan Lawler’s Publicize webinar)

I don’t remember who was the recipient of my first TechCrunch pitch over five years ago when I decided to embark on this journey into StartupPR. I can tell you, however, who it wasn’t. It wasn’t Ryan Lawler. I was too terrified to email Ryan Lawler. When I made the conscience decision that PR would […]