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Twitter Ads and Customer Acquisition: What Your Startup Needs to Know

Twitter Ads and Customer Acquisition: What Your Startup Needs to Know

Note: This post is the second in a special three-part series on social media advertising and customer acquisition for startups. With social advertising quickly becoming the most effective paid digital promotion channel, we wanted to empower our readers with the information they need to take advantage of this incredible opportunity to promote their startups. One […]

Social Media Metrics That Actually Matter

Let’s start off with a little startup heart-to-heart: building a business is hard work. It often involves long hours, thankless grunt work, and very little in the way of an immediate payoff. Moving the needle on the ‘big things’ — customer acquisition, user retention, lead generation, etc. — can take time, leaving you to go […]

Startup Beat: May 2015 Edition

Welcome to Onboardly’s Startup Beat, a roundup of what’s going on in the startup neighborhood. Each month, we put our ears to the ground so we can introduce you to new startups or developments, and why they matter. Discover something new and noteworthy yourself? Leave it in the comments below! Proposify Elevator pitch: Beautiful proposal software […]

Facebook Ads and Customer Acquisition: What Your Startup Needs to Know

If you’re reading this post, I’m willing to bet that you are among the 30 million small and medium-sized businesses with an active Page on Facebook. I would also hazard a guess that you’re concerned about the decreasing organic reach of your posts, and that you’ve contemplated using ads as part of your social strategy. […]

Email Marketing: Just Because They Gave You Permission Doesn’t Mean You Should Abuse It

Are you abusing your mailing list? Yeah. You read that right. Because, I want to know – are you taking advantage of the permission you’ve been given? Here’s the thing about email marketing: just because someone agreed to let you send them emails doesn’t mean they agreed to let you send whatever you want. It’s […]

YouTube Killed the TV Star: How to Leverage Video in Content Marketing

Video killed the radio star, video killed the radio star. Pictures came and broke your heart. Oh-a-a-a oh. Be honest: you were singing along, right? As one medium comes in, inevitably, another goes out. And lately…? All eyes are on YouTube. As someone who spends at least an hour a day on YouTube, I’m not […]

Give Your Brand a Voice: How to Develop a Strong Startup Story

Good storytelling is not about selling; but you won’t sell anything without a good story. That statement might seem contradictory, but we promise, it’s not. It means that your product or service, no matter how terrific you believe it to be, does not build a strong community of loyal supporters purely through its own existence. […]