Latest Blog Post

How to be a CMO in your Low-Budget Startup

How to be a CMO in your Low-Budget Startup

Marketing is critical for every low-budget startup, and luckily, you don’t have to spend a lot or have extensive experience in marketing to be effective in this role. When you work with stakeholders to determine top-level priorities, set quantifiable objectives based on data, and track your progress and efforts, you set yourself up for success […]

When Is a Startup No Longer a Startup

Startups are known for their passion, their endless drive, their single-minded focus and ability to navigate beyond insurmountable roadblocks to find success, even when it seems unlikely. But while being a startup is an exhilarating ride, somewhere along the way, things change. Your company has made it through the first year, and past the difficult […]

The Ultimate Online Marketing Strategy for Your Startup

The challenge: Marketing your startup in a saturated environment As a startup founder, marketing your startup online can be exciting: It’s your chance to get your product in front of the people who need it most. Yet, while the “build-it-and-they-will-come” mentality is scoffed at, too many startup founders the world over do exactly that — […]

Family-First Entrepreneurship: An Interview with Adii Pienaar

This interview is part of our Entrepreneur Interview series. Adii Pienaar is the founder of Conversio, an all-in-one ecommerce marketing dashboard. Initially launched as Receiptful in 2014, a SaaS company offering ecommerce tools, they evolved from providing email receipt functionality to an all-in-one dashboard that runs your marketing so you have more time to run […]

Hype Can Kill You (and other takeaways from Ryan Lawler’s Publicize webinar)

I don’t remember who was the recipient of my first TechCrunch pitch over five years ago when I decided to embark on this journey into StartupPR. I can tell you, however, who it wasn’t. It wasn’t Ryan Lawler. I was too terrified to email Ryan Lawler. When I made the conscience decision that PR would […]