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The State of the Canadian Startup Nation

Content Marketing Detox: How to Beat the Bulge

As bikini season approaches, we are all scrambling to build up those killer abs again, right? Limiting sugars, carbs, and excessive eating in the fight to be beach bod ready for the summer season. Well, ever think of taking the same pound-shedding approach to your content marketing plan? We did last year and the results […]

Unicorns Under Your Nose: Tapping Into Your Team’s Thought Leaders

So many people are hung up on attracting the elusive unicorn hire to join their team. That mythical creature that can do it all – a grand and powerful workhorse with a pointed, spiralling horn atop its head. For a startup, having someone who can wear many hats is essential given the topsy-turvy, flip-floppy nature […]

How to Create a Results Driven Influencer Marketing Strategy

It takes a lot of time, effort, and resources to connect with an engaged social audience. Developing a stellar product or service, doesn’t mean you’ll automatically get the attention of your target market. Just like you need to work for press coverage, funding, and acquisition, social authority requires some elbow grease. The key to a […]

The ‘the dark side’ isn’t so dark: one journalist enters the world of PR

On the surface, it was a joke. But my journalism school instructor Susan’s pretty routine comment, “… or if you decide to join the dark side,” was, of course, a shot at the public relations industry. She’s not the only one to make that joke – it’s been around forever. Her message was, more or […]

How to Become a Better Storyteller in 30 Days

Storytelling is at the core of marketing, design and product management within a startup. It’s been referred to as the “killer app” and the “biggest business skill to have in the next five years.” Without the ability to construct and share your personal and business story, you’re left shouting in the wind – to nobody, […]

Breaking Down the Silos: Strategies for PR and SEO to Work Together

Have you been wondering how you can magnify your SEO efforts without increasing your investment in digital? Is your PR team constantly fishing for ideas to pitch to the media? If your SEO and PR efforts are not working as a single team, you’re wasting a valuable opportunity. Would Batman be as badass without Robin? […]