The day I became a Startup PR publicist was the day I gave up the simplicity of being able to say exactly what I do without people scratching their heads, looking at me blankly, and delivering the age-old question, “wait – so what do you do?” Sure it would be easier just to say “I [...] Read More

Despite what you may have read elsewhere, content marketing (like most other forms of marketing) costs money. It is only “free” when you choose to give it away to your readers. Offering free content in return for an email address, for example, is an amazing inbound marketing approach to getting more traffic and leads. Still, [...] Read More

We’re often asked whether we use ‘PR software’ or wire services to help get media attention for the startups we represent. And while I often stop and wonder whether or not we should consider buying-in to a fancy solution – I always circle back to a firm no. The simple truth is, I believe that [...] Read More

On product launches, we often work closely with the marketing side of businesses. When the product is very new and everyone inside the company is still finding their way around it, we often work with the raw brand material. The brand wheels are still warm from the printer with ambitious, but still somewhat empty, brand [...] Read More

TechCrunch, TechCrunch – everyone wants to be on TechCrunch. And why wouldn’t they? A good TechCrunch story generates significant shares on social and tends to bring all the people to your website. That is until they bounce. As Dave McClure says, “TechCrunch don’t pay the rent” and while it can be the, be all and [...] Read More