How to Not Suck at Hootsuite


If you think that social media managers just get paid to sit around refreshing Twitter all day, let me take this opportunity to correct you. We also refresh: Facebook, Instagram, LinkedIn, Quora, Reddit, And sometimes even Google+! The task of managing social media for a brand is becoming increasingly complex. Those with this role are [...] Read More

How to Not Suck at Befriending Journalists


Making friends. It starts at our first play date. Evolves onto the playground. Carries us through to frosh week and follows us into our career. Of all the survival skills one doth possess in life – making friends is an invaluable talent. So what happens if you really suck at it? Or if you just [...] Read More

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