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The Dark Side of Public Relations

Give Your Brand a Voice: How to Develop a Strong Startup Story

Good storytelling is not about selling; but you won’t sell anything without a good story. That statement might seem contradictory, but we promise, it’s not. It means that your product or service, no matter how terrific you believe it to be, does not build a strong community of loyal supporters purely through its own existence. […]

Educate, Engage and Inspire: The Modern-Day Process for Creating Standout Content

A few years ago, it was impossible to visit a marketing blog without coming across a piece singing the praises of a trendy new strategy called “content marketing”. While some dismissed it as another fad at the time, the numbers have proven that content marketing is here to stay — and it’s transforming the way […]

How to Use Hashtags: The Content Marketer’s Tool to Grow an Interactive Audience

Hashtags. We’ve mentioned them when it comes to community building; we’ve talked about how they help build the perfect Hootsuite dashboard; we’ve riffed on how they’re key to garnering a following on Instagram. But, in our haste, we’ve overlooked a few things: the what, the why, and – especially – the how of hashtags. The […]

What Makes a True Thought Leader (Think You Have It?)

Thought leadership: Quite possibly the most overused word in modern day marketing. There’s something about it that feels a lot like nails on a chalkboard to me. ‘Thought leadership’ to content marketing is what ‘fundamental shift’ was to social media in the early 2010’s… a big word, laden with promise, but exaggerated and superfluous at […]

Startup Beat: April 2015 Edition

Welcome to Onboardly’s Startup Beat, a roundup of what’s going on in the startup neighborhood. Each month, we put our ears to the ground so we can introduce you to new startups or developments, and why they matter. Discover something new and noteworthy yourself? Leave it in the comments below! Stylevise Elevator pitch: Stylevise gives you […]

3 Steps to Optimizing Content Using the Google Keyword Planner

When you hear about tools like Google Adwords Keyword Planner, you probably associate them with SEO (search engine optimization) and SEM (search engine marketing) — and then run away, fast. Well, we’re here to tell you to slow down. Sure, there are some tricky looking features in Google’s Keyword Planner that aren’t entirely relevant to […]