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Why Capturing Real PR is Impossible (And How to Overcome It)

Educate, Engage and Inspire: The Modern-Day Process for Creating Standout Content

A few years ago, it was impossible to visit a marketing blog without coming across a piece singing the praises of a trendy new strategy called “content marketing”. While some dismissed it as another fad at the time, the numbers have proven that content marketing is here to stay — and it’s transforming the way […]

How to Use Hashtags: The Content Marketer’s Tool to Grow an Interactive Audience

Hashtags. We’ve mentioned them when it comes to community building; we’ve talked about how they help build the perfect Hootsuite dashboard; we’ve riffed on how they’re key to garnering a following on Instagram. But, in our haste, we’ve overlooked a few things: the what, the why, and – especially – the how of hashtags. The […]

What Makes a True Thought Leader (Think You Have It?)

Thought leadership: Quite possibly the most overused word in modern day marketing. There’s something about it that feels a lot like nails on a chalkboard to me. ‘Thought leadership’ to content marketing is what ‘fundamental shift’ was to social media in the early 2010’s… a big word, laden with promise, but exaggerated and superfluous at […]

Startup Beat: April 2015 Edition

Welcome to Onboardly’s Startup Beat, a roundup of what’s going on in the startup neighborhood. Each month, we put our ears to the ground so we can introduce you to new startups or developments, and why they matter. Discover something new and noteworthy yourself? Leave it in the comments below! Stylevise Elevator pitch: Stylevise gives you […]

3 Steps to Optimizing Content Using the Google Keyword Planner

When you hear about tools like Google Adwords Keyword Planner, you probably associate them with SEO (search engine optimization) and SEM (search engine marketing) — and then run away, fast. Well, we’re here to tell you to slow down. Sure, there are some tricky looking features in Google’s Keyword Planner that aren’t entirely relevant to […]

10 Steps to Gaining Superhero Status and Loyal Customers

Loyal customers are your lifeblood, your best supporters and, very often, your best promoters. You don’t just want to acquire customers. You want to be their superhero. The beloved superhero In 1933 Superman creators writer Jerry Siegel and artist Joe Shuster (a Canadian, by the way — only a Canadian could help create a super […]

Stop Ignoring Tumblr: A Beginner’s Guide to Converting with Gifs

While its pronunciation might still be up for debate, one thing is for sure: the ‘GIF’ is a powerful, multi-purpose content marketing tool that seems to be showing no signs of going out of style anytime soon. The image file format, which is often used to create simple animations in lieu of videos, is particularly […]