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Kicking A** & Taking Names – An Intern’s Guide to Being a Startup Superhero

Kicking A** & Taking Names – An Intern’s Guide to Being a Startup Superhero

OK, SO – you got your diploma/degree; you’ve done the easy part. Now it’s time for some real fun! Your internship! Now, you’ve stumbled your way onto this article, so it’s safe to say you are already thinking about your internship as more of an opportunity than just something that’s required for you to graduate, […]

Becoming Top of Your Class with LinkedIn for PR: It’s More Than Endorsements and Spam

Oh, LinkedIn. That magical professional social network where jobs are found, endorsements are made, great content is shared, and complete strangers can privately message you to say – “If I could endorse you for a beautiful smile, I would.” Wait… What? Ok, so maybe if you’re on LinkedIn, there’s a 1% chance you may be […]

5 Things To Consider If You’re Thinking About Pivoting Your Business

It was after a year of product development that Topher Kingsley-Williams and his team realized something wasn’t quite right. The CEO and co-founder of what is now known as Porpoise (formerly Ongozah) was observing what his active users were up to as he and his team were pondering the future of their business. “We had […]

What ‘Stale’ Industries Can Do to Be Cool With Content Marketing

Feel like your content marketing options are limited? Think again!     Let’s get something out of the way right now: there’s no such thing as a boring industry. Sure, there are companies that have it easy when it comes to great content ideas. GoPro Cameras –with their user-generated camera footage and Virgin Airlines –and their […]