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7 Things No One Tells You About a Career in Startup PR

22 Content Marketing Facts & Stats You Need To Know

Content isn’t just king. It’s the entire monarchy. Let’s be honest: it takes an entire palace to build the relationships required for your startup to thrive in a competitive market made up of smarmy sales tactics and reluctant consumers. Relationships rely on honest, relevant, and respectful communication. The content you create and curate as part […]

Mass Personalization: Today’s Marketing Oxymoron

Let’s hit the masses in a personalized (non-generic) way. Sound simple? Maybe. If we focus on the small details and keep an eye on the ROI. After all, personalized service from your local corner store or coffee hangout is often what keeps you coming back. Who doesn’t want a barista who doles out personalized foam […]

Proving the Power of PR Through Metrics

We already know PR is powerful. Well-known statistics indicate that people trust earned media (press mentions, reviews, etc) far more than traditional advertising, and it’s been proven to increase trust and inevitably ROI. But outside of these basic calculations – how can you best understand the true impact of PR on your business?  I’m glad you asked. On Friday, […]

Startup Beat: January 2015 Edition

Welcome to Onboardly’s Startup Beat, a roundup of what’s going on in the startup neighborhood. Each month, we put our ears to the ground so we can introduce you to new startups or developments, and why they matter. Discover something new and noteworthy yourself? Leave it in the comments below! Instacart Elevator pitch: Personal shoppers pick […]