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How to Make Transparency Work in Your Startup

How to Make Transparency Work in Your Startup

Let’s say you’re at a dinner party and making small talk with a few guests seated near you. One guest talks loudly and excitedly about their work, dishing dirt on their boss and office drama. The other responds to questions with single word answers and smiles enigmatically, not revealing much about their life. And the […]

Celebrating Women Entrepreneurs This WED Day

Today is WED day. Yes. You read that right. It’s Women’s Entrepreneurship Day. As part of Global Entrepreneurship Week 2014, this is the day that women step into the spotlight and celebrate their accomplishments. The Global Entrepreneurship Week website notes that, “WED focuses the entrepreneurial community’s attention on female development and empowerment to help strengthen […]

Timbre Cases: A Kickstarter Campaign to Eliminate Broken Guitar Syndrome

One of our amazing clients, Timbre Cases just launched a Kickstarter campaign to help them develop a product that will help put an end to broken guitar syndrome. We’ve all heard the stories (and heard the “United Breaks Guitars” song). Chances are we know someone who has had this happen to them. Well fret no […]

What to do When Taylor Swift Hates Your Startup

There’s no doubt that some of the best advocates for your startup are celebrities. Having someone like Taylor Swift tweet about your product is priceless. You get extra press coverage, people find out more about you, and your exposure is exponentially higher. Unfortunately, some of the same things happen when a major celebrity hates your […]

The 15 Best Product Development Posts of All-Time

Each month, we round up our favourite posts of all-time on topics ranging from content marketing and social media to analytics and CRO. We’ll cover everything you need to get your startup the attention and traction it deserves! Before 2014 is up, you’ll be a startup marketing superstar! We’ll make sure of it. So, without […]

This Fall’s Must-Have Apps to Boost Productivity

With the return of fall comes the realization that there are but a few weeks left before we’re consumed with pumpkin-spice flavoured everything, wrapping ourselves in sweaters and preparing for the holiday season to take over our hearts, minds, to do lists and wallets. Given all of the tasks headed our way, we’re fortunate to […]

7 Startup Customer Acquisition Lies You Probably Believe

Customers are the lifeblood of every startup. You go to great lengths to find them, understand the value of keeping them, and aspire to multiply them exponentially over weeks and years. But with countless experts doling out their mixed advice into the world for all to absorb, it’s becoming harder to separate fact from fiction. […]

Build Your Content Marketing Strategy Like the Ark, Not the Titanic

Do the words ‘content strategy’ leave you nervous, hanging your head and thinking “Yeah, I should think about that someday?” Why not today? It’s not out of your reach – as they say, professionals built the Titanic, but an amateur built the Ark. If you follow a few simple precepts, you can build a great […]