The first page of Google — it’s the Holy Grail of search engine optimization. The prize is so tempting, in fact, that I have seen people go to some pretty outrageous lengths to reach that coveted spot. But the thing I’ve come to realize about SEO (organic SEO, in particular) is that it’s a lot [...] Read More
Have you ever had a brilliant idea that you have truly considered exploring? Starting a business is not as easy as one may think. Long nights, constant checking of cell phones and laptops for emails and always having a hard time balancing work with homelife. These nine successful entrepreneurs explain the hardest parts of being [...] Read More
On July 13th, I packed a bag, left Kiwi (that’s my cat) with a friend and flew from the east coast of Canada to Seattle for MozCon. With the promise of a Roger plush toy, some fancy swag from Unbounce and KISSmetrics and 72 hours of very smart people (speakers and attendees), I was pretty [...] Read More
When creating and promoting content, did you know that 80% of your time should be focused on content distribution? That means the 2 hours you spent writing and editing a piece, whether it be an infographic, video, guide or blog post, requires an additional 8 hours of work. Sounds absurd!
You did it. You broke the cardinal rule of PR. I’m sure it wasn’t really your fault. Time wasn’t on your side. Your reliable contact was on vacation. Investors were on your back, pushing for you to take the plunge. And yet despite your better judgement, you hit send on that unresearched, Arctic chill pitch [...] Read More