The Ultimate Guide to Content Distribution

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When creating and promoting content, did you know that 80% of your time should be focused on content distribution? That means the 2 hours you spent writing and editing a piece, whether it be an infographic, video, guide or blog post, requires an additional 8 hours of work. Sounds absurd!

Know the Facts Before You Pitch the Journalist

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You did it. You broke the cardinal rule of PR. I’m sure it wasn’t really your fault. Time wasn’t on your side. Your reliable contact was on vacation. Investors were on your back, pushing for you to take the plunge. And yet despite your better judgement, you hit send on that unresearched, Arctic chill pitch [...] Read More

7 Startups to Watch from #Startupfest 2014

photo: Dominick Gravel, http://www.dkgphoto.com

One of the highlights of my summer is always the International Startup Festival held in beautiful Montreal, Canada. Their world class event was designed to give up-and-coming startups the opportunity to hobnob with industry elite, fast-tracking the opportunity for feedback, serendipitous connections and – ultimately – awareness. For the second year in a row I [...] Read More

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