We live our lives in social media. Almost half of us spend more time socializing online than we do face-to-face. And if you don’t believe me, Yahoo is willing to put its money where my mouth is (to the tune of $1.1B for Tumblr). Evidently, gifs and cats are big business. In fact, HubSpot found [...] Read More
It happens. And to even the best of startups. The media portrays you in the wrong light or quotes you on something you said off the record. Your launch was a mess and now everyone knows about it. Your social media media accounts were hijacked. Your product’s privacy has been called into question. You’ve been [...] Read More
You’ve heard that the customer is always right. (You may not believe it, but you’ve heard it.) You’ve probably also heard marketing experts stress that people don’t buy from brands; they buy from people. With customer service spanning multiple media and platforms, bringing a personal touch to the handling of every query, complaint and support [...] Read More
From Onboardly’s StartupPR FAQ’s file this week comes an interesting question on embargoes and exclusives. “We’re getting ready to (re)launch our product – it’s big news – should we plan to execute on an embargo or just offer the exclusive to TechCrunch?” It’s an interesting question. Hell, I’ve even asked it myself. But before we come [...] Read More
Naturally, a video service provider like ED Films would use video to get people’s attention. But one of their most recent works called The First Honest Cable Provider (Excuse the profanity. NSFW) goes beyond expectations. With a huge emphasis on dialogue using a plain old guy and some animation, they hit your funny bone with [...] Read More