Tanya McGinnity

A Content Marketing Hack to Improve Your Visibility in 2017

Unicorns Under Your Nose: Tapping Into Your Team’s Thought Leaders

So many people are hung up on attracting the elusive unicorn hire to join their team. That mythical creature that can do it all – a grand and powerful workhorse with a pointed, spiralling horn atop its head. For a startup, having someone who can wear many hats is essential given the topsy-turvy, flip-floppy nature […]

How to Become a Better Storyteller in 30 Days

Storytelling is at the core of marketing, design and product management within a startup. It’s been referred to as the “killer app” and the “biggest business skill to have in the next five years.” Without the ability to construct and share your personal and business story, you’re left shouting in the wind – to nobody, […]

The Top Twenty Content Marketing Influencers You MUST Know

As is the case with any industry, there are a few key personalities who you absolutely MUST know and follow. Rand Fishkin for SEO-savviness. Seth Godin for marketing smarts. Richard Branson for entrepreneurship. Guy Fieri for kooky, heavily battered foods. Content marketing is no different and has its share of superstars. These 20 content marketing […]

Review & Reiterate: How to Perform a Content Marketing Audit

What’s the use of putting so much time, energy, effort–and money into content marketing if it’s not generating results? While a content audit isn’t the most fun you’ll have, trust us, it’s worth it. Do you have too much copy on your site and visitors are just buried in information? Do you have duplicate content […]

The Role of the Editor in Content Marketing is More Important Than Ever Before

I may be a bit biased in writing this post, but a strategic Content Editor could quite possibly be the most important communications professional you ever bring on to work in your organization. Really. It’s true. No, this isn’t a blatant missive to justify my job here at Onboardly. Content is the new SEO. It’s […]

Email Marketing 101: Making Sense of Email Marketing Analytics

This post is the third and final installment in a special three-part series on email marketing. You can catch up by reading the first post here and the second post here. The old saying “you can’t manage what you can’t measure” is true of many things, but particularly accurate for email marketing. Ensuring that your […]

Email Marketing 101: 6 Things to Consider When Sending Your First Campaign

Welcome to the second installment in our new three-part series on email marketing! If you haven’t read the first post yet, you can catch up here. In that post, things got a little philosophical. We talked about the importance of finding your email marketing ‘why’ and gave some great examples of companies that really nailed […]