Shanelle Mullin

4 PR Trends Your Startup Needs to Do Today

True Life: I Work in PR and Haven’t Networked a Day in My Life

A big part of my job is analytics reports, conversion rate optimization, email campaigns and crafting content. An even bigger part of my job is relationship building. Yet, even though I do make it out from behind the screen and to many in-person events, I haven’t networked a day in my life. In eight years, […]

The PR Butterfly Effect: How One Article Resulted in $500,000

Great! Your startup was covered by TechCrunch. …So what? If you’re like me, you struggle with quantifying the results of PR efforts. Sure, you can look at the traffic a press feature generated and then follow those visitors through the funnel. But what about the non-tangible results? What if that TechCrunch article referred 100 visitors […]

LinkedIn Ads and Customer Acquisition: What Your Startup Needs to Know

Note: This is the third and final installment in a special three-part series on social media advertising and customer acquisition for startups. With social advertising quickly becoming the most effective paid digital promotion channel, we wanted to empower our readers with the information they need to take advantage of this incredible opportunity to promote their […]

Twitter Ads and Customer Acquisition: What Your Startup Needs to Know

Note: This post is the second in a special three-part series on social media advertising and customer acquisition for startups. With social advertising quickly becoming the most effective paid digital promotion channel, we wanted to empower our readers with the information they need to take advantage of this incredible opportunity to promote their startups. One […]

Facebook Ads and Customer Acquisition: What Your Startup Needs to Know

If you’re reading this post, I’m willing to bet that you are among the 30 million small and medium-sized businesses with an active Page on Facebook. I would also hazard a guess that you’re concerned about the decreasing organic reach of your posts, and that you’ve contemplated using ads as part of your social strategy. […]

YouTube Killed the TV Star: How to Leverage Video in Content Marketing

Video killed the radio star, video killed the radio star. Pictures came and broke your heart. Oh-a-a-a oh. Be honest: you were singing along, right? As one medium comes in, inevitably, another goes out. And lately…? All eyes are on YouTube. As someone who spends at least an hour a day on YouTube, I’m not […]

How to Use Hashtags: The Content Marketer’s Tool to Grow an Interactive Audience

Hashtags. We’ve mentioned them when it comes to community building; we’ve talked about how they help build the perfect Hootsuite dashboard; we’ve riffed on how they’re key to garnering a following on Instagram. But, in our haste, we’ve overlooked a few things: the what, the why, and – especially – the how of hashtags. The […]

Stop Ignoring Tumblr: A Beginner’s Guide to Converting with Gifs

While its pronunciation might still be up for debate, one thing is for sure: the ‘GIF’ is a powerful, multi-purpose content marketing tool that seems to be showing no signs of going out of style anytime soon. The image file format, which is often used to create simple animations in lieu of videos, is particularly […]

Top 10 Customer Onboarding Tools Startups Need in 2015

A couple of years ago (whew, time sure does fly), we introduced you to some of the top customer onboarding tools available. From the tried-and-true tools like KISSmetrics and Unbounce to the (then) newbies like Evergage and Intercom, we gave you the top picks for your customer acquisition and onboarding toolkits. Customer signup success has […]