Shanelle Mullin

Give Your Brand a Voice: How to Develop a Strong Startup Story

How to Use Hashtags: The Content Marketer’s Tool to Grow an Interactive Audience

Hashtags. We’ve mentioned them when it comes to community building; we’ve talked about how they help build the perfect Hootsuite dashboard; we’ve riffed on how they’re key to garnering a following on Instagram. But, in our haste, we’ve overlooked a few things: the what, the why, and – especially – the how of hashtags. The […]

Stop Ignoring Tumblr: A Beginner’s Guide to Converting with Gifs

While its pronunciation might still be up for debate, one thing is for sure: the ‘GIF’ is a powerful, multi-purpose content marketing tool that seems to be showing no signs of going out of style anytime soon. The image file format, which is often used to create simple animations in lieu of videos, is particularly […]

Top 10 Customer Onboarding Tools Startups Need in 2015

A couple of years ago (whew, time sure does fly), we introduced you to some of the top customer onboarding tools available. From the tried-and-true tools like KISSmetrics and Unbounce to the (then) newbies like Evergage and Intercom, we gave you the top picks for your customer acquisition and onboarding toolkits. Customer signup success has […]

Let Your Passion Drive You, One Step at a Time: An Interview with Timothy Sykes

This interview is part of our Entrepreneur Interview series. Timothy Sykes — full-time stock trader and teacher — is in an industry centered around money, yet money sits on his back burner. For this entrepreneurial spirit and ruckus starter, it all comes down to passion, and letting that passion drive your business every step of […]

The 14 Best Design Inspiration Posts of All Time

Every month, we round up our favourite posts of all-time on topics ranging from content marketing and social media to analytics and CRO. We’ll cover everything you need to get your startup the attention and traction it deserves! Before 2015 is up, you’ll be a startup marketing superstar! We’ll make sure of it. So, without […]

Untethered From Tradition: An Interview with Brian Solis

This interview is part of our Entrepreneur Interviews series. Brian Solis didn’t set out to be a technology analyst or a marketer. In fact, he started like many of us — on a collegiate path he was unsure of, dedicated to getting a 9-5 job with a steady paycheque. Finding himself influenced by the right […]

The 14 Best Future of Marketing Posts of All-Time

Every month, we round up our favourite posts of all time on topics ranging from content marketing and social media to analytics and CRO. We delve into everything you need to get your startup the attention and traction it deserves! As we dive headfirst into 2015, what better topic to look at than the crystal-ball […]

How the Grinch Stole My Productivity

There’s one thing you need to know about me: I love every single holiday… ever. If it’s Easter, I’m colouring eggs. If it’s April Fools’ Day, I’m pranking someone. If it’s Halloween, I’m… well, I’m probably buying my own candy and watching scary movies at home. Anyway, the official holiday season is upon us and […]

How to Setup the Perfect HootSuite Dashboard

You know that famous Steve Martin quote: “Be so good they can’t ignore you”? Hootsuite seems to have taken that message to heart. The social media management tool now has over 10 million users in more than 175 countries worldwide. Over 1,000 of their customers are enterprise clients, including big names like the NHL, Nintendo […]

The 11 Best Design & UX Posts of All-Time

Every month, we round up our favourite posts of all-time on topics ranging from content marketing and social media to analytics and CRO. We delve into everything you need to get your startup the attention and traction it deserves! We’re here to make you a startup marketing superstar! So, without further ado, here are our 11 favourite […]