It’s 9:50 Tuesday morning. You normally publish your company’s weekly blog post at 10AM. You let out an exasperated sigh as you realize that, yet again, there will be no blog post going live this week, and there probably won’t be one next week, either. After all, the reason that this week’s post never got [...] Read More
You’ve seen them used to promote webinars. You’ve visited them to download free guides and ebooks. And you’ve probably used them to sign up to be notified about a product launch or two. Landing pages are a popular tool for companies looking to grow their reach and find new leads. These simple web pages, separate [...] Read More
There is more content being created every few minutes than was created between the beginning of human civilization and 2003. That means two things: There is a nearly-endless possibility for creativity and growth Writing content that stands out has never been more important
When creating and promoting content, did you know that 80% of your time should be focused on content distribution? That means the 2 hours you spent writing and editing a piece, whether it be an infographic, video, guide or blog post, requires an additional 8 hours of work. Sounds absurd!
It’s the sad tale of content marketing. You’re a content marketer who is running a high traffic blog, but no matter how much your traffic increases, you’re still not getting any conversions. The problem is that marketers create all of this great content and give it away for free. Yes, you should give content away [...] Read More