When creating and promoting content, did you know that 80% of your time should be focused on content distribution? That means the 2 hours you spent writing and editing a piece, whether it be an infographic, video, guide or blog post, requires an additional 8 hours of work. Sounds absurd!
It’s the sad tale of content marketing. You’re a content marketer who is running a high traffic blog, but no matter how much your traffic increases, you’re still not getting any conversions. The problem is that marketers create all of this great content and give it away for free. Yes, you should give content away [...] Read More
This interview is part of our Entrepreneur Interview series. To think that some people get to do what they love as a job every single day doesn’t seem to happen very often, right? Well, not for Andrew Chen. He knew he loved writing about startups from a very young age which is why he chose [...] Read More
If you’re a startup company, chances are you are trying to gain as many customers as you can. It can be a daunting task; running into walls, testing channels, and even pivoting or killing features all together because of poor product / market fit or lack of customer validation. Sometimes it takes testing different marketing [...] Read More
Creativity is the lifeblood of any startup, especially since at the beginning you’re not running on much more than passion and drive. Creativity is not something that is hit or miss, instead it’s fostered through a process, the specifics depend on the needs of your company and team. One strong example of the power of [...] Read More