Despite what you may have read elsewhere, content marketing (like most other forms of marketing) costs money. It is only “free” when you choose to give it away to your readers. Offering free content in return for an email address, for example, is an amazing inbound marketing approach to getting more traffic and leads. Still, [...] Read More
Author Archive
Influence Is A Black Market
No one knows if they are an influencer, while self-proclamation is looked down upon. The only way to find legitimate influencers that actually drive action is through back room deals and cash transactions. Okay, perhaps not such a dramatic exchange, yet it comes close. The only option left to be a full-fledged influencer, is to [...] Read More
Is Customer Service the Key to Customer Acquisition?
You’ve heard that the customer is always right. (You may not believe it, but you’ve heard it.) You’ve probably also heard marketing experts stress that people don’t buy from brands; they buy from people. With customer service spanning multiple media and platforms, bringing a personal touch to the handling of every query, complaint and support [...] Read More
How to Get Attention to Your Product Through Video Marketing
Naturally, a video service provider like ED Films would use video to get people’s attention. But one of their most recent works called The First Honest Cable Provider (Excuse the profanity. NSFW) goes beyond expectations. With a huge emphasis on dialogue using a plain old guy and some animation, they hit your funny bone with [...] Read More
How to Kick-Start Your Editorial Schedule
According to a recent survey, 90% of B2B marketers do some form of content marketing already, whether they realize it or not. Traditional marketing’s forward, aggressive style isn’t as consumer trusted as it once was and more marketing budgets are shifting towards inbound marketing tactics like blogging. In fact, 60% of B2B marketers plan to [...] Read More