We’re often asked whether we use ‘PR software’ or wire services to help get media attention for the startups we represent. And while I often stop and wonder whether or not we should consider buying-in to a fancy solution – I always circle back to a firm no. The simple truth is, I believe that [...] Read More
Author Archive
Quality Over Quantity – When One Media Mention Trumps Ten
It’s always fun debating a StartupPR strategy with our clients and our team at Onboardly. Weighing the magnitude of interest a story will have with the news media is always a challenge. You’ve got to ask the tough questions like: Who’s going to care enough to cover the story; What piece of information is specifically [...] Read More
Weighing the Merits of Embargo vs. Exclusive
From Onboardly’s StartupPR FAQ’s file this week comes an interesting question on embargoes and exclusives. “We’re getting ready to (re)launch our product – it’s big news – should we plan to execute on an embargo or just offer the exclusive to TechCrunch?” It’s an interesting question. Hell, I’ve even asked it myself. But before we come [...] Read More
5 Lessons Learned from Mailbox’s Killer Launch
Every now and again, I get asked a question that throws me a bit out of my comfort zone. Like yesterday, when I agreed to take a Clarity call with an entrepreneur who wanted to replicate the excitement, demand, deployment and (presumably) early acquisition of Mailbox. Following a world-class launch, the extremely hyped iPhone application built as a [...] Read More
How One Man’s Daughter’s Illness Forced Him to Think Lean
Jim Small was living out the typical entrepreneurial story: working long days and nights that kept him away from his family at a business that was on an aggressive growth plan, but was not yet making money. All that changed when Jim and his wife, Audra, got a call that would alter the course of [...] Read More