One of the highlights of my summer is always the International Startup Festival held in beautiful Montreal, Canada. Their world class event was designed to give up-and-coming startups the opportunity to hobnob with industry elite, fast-tracking the opportunity for feedback, serendipitous connections and – ultimately – awareness. For the second year in a row I [...] Read More
Content marketing has been a popular buzzword in the last few years. And in the same way that social media spawned the new job title of social media marketer, content marketing has created new roles through the ever growing content marketing team. And that’s great news for journalists and publicists.
Whether it’s going for a run or looking at the ocean, sometimes inspiration just hits you. At Onboardly, we get inspired by different surroundings. Whether it’s taking our work to my patio or the sunroom at my house, a coffee shop, or a new room, we take ourselves out of the same environments in [...] Read More
With so much content competing for the attention of readers and so little time to consume it all, it’s critical for content producers to ensure their strategy is on pointe. The most obvious component of an effective content strategy is the writing – but that’s only one piece. Without a solid game plan that includes [...] Read More
Bootstrapping your startup is a great way to keep costs low, but that doesn’t mean that you should do everything yourself. Unfortunately, in startup culture, the DIY approach has become some sort of badge of honor. How many founder stories focus on the early years when all the founders survived on was their resourcefulness, passion, [...] Read More