Heather Carson

7 Things No One Tells You About a Career in Startup PR

Proving the Power of PR Through Metrics

We already know PR is powerful. Well-known statistics indicate that people trust earned media (press mentions, reviews, etc) far more than traditional advertising, and it’s been proven to increase trust and inevitably ROI. But outside of these basic calculations – how can you best understand the true impact of PR on your business?  I’m glad you asked. On Friday, […]

7 Breakthroughs That Made Demand Marketing Hot in 2014

When startups and other companies call Onboardly, they typically have a simple goal: to get more customers. And while they may have an affinity for one customer acquisition methodology or another, understanding the end goal – more customers – is key.  Over the last several years, we’ve utilized PR, Content Marketing, Social Media and more […]

Celebrating Women Entrepreneurs This WED Day

Today is WED day. Yes. You read that right. It’s Women’s Entrepreneurship Day. As part of Global Entrepreneurship Week 2014, this is the day that women step into the spotlight and celebrate their accomplishments. The Global Entrepreneurship Week website notes that, “WED focuses the entrepreneurial community’s attention on female development and empowerment to help strengthen […]

What to do When Taylor Swift Hates Your Startup

There’s no doubt that some of the best advocates for your startup are celebrities. Having someone like Taylor Swift tweet about your product is priceless. You get extra press coverage, people find out more about you, and your exposure is exponentially higher. Unfortunately, some of the same things happen when a major celebrity hates your […]