Heather Carson

7 Reasons Good PR Goes Bad

Startup PR Bootcamp: The 12-Step Training Regimen to Gain Press for Your Startup Launch

It’s 4am. You’re working tirelessly on perfecting your product, praying that you’ll live until your launch date – then, it’s easy street. In that moment, it’s easy to kick your PR prep to the curb, believing it to be an unimportant or secondary piece to the daily grind. Don’t be lulled to sleep by that […]

5 Steps to Building a PR Engine: Free Webinar!

Here at Onboardly, we’re all about the Startup PR (AND the bass). Handling public relations for a startup can be overwhelming — and absolutely requires hustle — but it’s totally do-able. We breathe it day-in and day-out, so it was about time we made that knowledge available to you, fellow startup. That’s exactly what we […]

Email Marketing: Just Because They Gave You Permission Doesn’t Mean You Should Abuse It

Are you abusing your mailing list? Yeah. You read that right. Because, I want to know – are you taking advantage of the permission you’ve been given? Here’s the thing about email marketing: just because someone agreed to let you send them emails doesn’t mean they agreed to let you send whatever you want. It’s […]

What Makes a True Thought Leader (Think You Have It?)

Thought leadership: Quite possibly the most overused word in modern day marketing. There’s something about it that feels a lot like nails on a chalkboard to me. ‘Thought leadership’ to content marketing is what ‘fundamental shift’ was to social media in the early 2010’s… a big word, laden with promise, but exaggerated and superfluous at […]

The Art of Selling Yourself Without Selling Out

As a startup founder, getting noticed is always top of mind. With hundreds of new products and services being launched on the daily, finding a way to stand out is imperative. Yet, if you’re like most founders I know, you’re also weighing the delicate balance between self-promotion and self-preservation. You want to brag about your […]