Heather Carson

Spring Cleaning: Your Startup PR Strategy is Ready For a Tune Up

The Art of Selling Yourself Without Selling Out

As a startup founder, getting noticed is always top of mind. With hundreds of new products and services being launched on the daily, finding a way to stand out is imperative. Yet, if you’re like most founders I know, you’re also weighing the delicate balance between self-promotion and self-preservation. You want to brag about your […]

Proving the Power of PR Through Metrics

We already know PR is powerful. Well-known statistics indicate that people trust earned media (press mentions, reviews, etc) far more than traditional advertising, and it’s been proven to increase trust and inevitably ROI. But outside of these basic calculations – how can you best understand the true impact of PR on your business?  I’m glad you asked. On Friday, […]