Heather Carson

Educate, Engage and Inspire: The Modern-Day Process for Creating Standout Content

What Makes a True Thought Leader (Think You Have It?)

Thought leadership: Quite possibly the most overused word in modern day marketing. There’s something about it that feels a lot like nails on a chalkboard to me. ‘Thought leadership’ to content marketing is what ‘fundamental shift’ was to social media in the early 2010’s… a big word, laden with promise, but exaggerated and superfluous at […]

The Art of Selling Yourself Without Selling Out

As a startup founder, getting noticed is always top of mind. With hundreds of new products and services being launched on the daily, finding a way to stand out is imperative. Yet, if you’re like most founders I know, you’re also weighing the delicate balance between self-promotion and self-preservation. You want to brag about your […]

Proving the Power of PR Through Metrics

We already know PR is powerful. Well-known statistics indicate that people trust earned media (press mentions, reviews, etc) far more than traditional advertising, and it’s been proven to increase trust and inevitably ROI. But outside of these basic calculations – how can you best understand the true impact of PR on your business?  I’m glad you asked. On Friday, […]