Heather Carson

Why You Need a Style Guide

Celebrating Women Entrepreneurs This WED Day

Today is WED day. Yes. You read that right. It’s Women’s Entrepreneurship Day. As part of Global Entrepreneurship Week 2014, this is the day that women step into the spotlight and celebrate their accomplishments. The Global Entrepreneurship Week website notes that, “WED focuses the entrepreneurial community’s attention on female development and empowerment to help strengthen […]

What to do When Taylor Swift Hates Your Startup

There’s no doubt that some of the best advocates for your startup are celebrities. Having someone like Taylor Swift tweet about your product is priceless. You get extra press coverage, people find out more about you, and your exposure is exponentially higher. Unfortunately, some of the same things happen when a major celebrity hates your […]

Re-animate Your Next BRAAAAINNStorming Session

Creative brainstorms might be the scariest thing in your office. You know what we’re talking about: sitting around a boardroom table, pens and notebooks in hand, writing ideas on a whiteboard, shouting out random bursts of inspiration. Forced creativity can suck the life out of you. Or at the very least, transform a dynamic team […]

Announcing the #GetStarted2014 Winner: Social Belly

You may recall a little while back we posted about #GetStarted2014, a great competition for which we teamed up with Simpleweb and Rackspace to find and cultivate the best new idea. With a prize offering of $70,000 worth of services to help make an entrepreneurial dream come true and some of the best judges around (including […]

7 Startups to Watch from #Startupfest 2014

One of the highlights of my summer is always the International Startup Festival held in beautiful Montreal, Canada. Their world class event was designed to give up-and-coming startups the opportunity to hobnob with industry elite, fast-tracking the opportunity for feedback, serendipitous connections and – ultimately – awareness. For the second year in a row I […]

The Birth of the Hybrid Publicist: How Content Marketing Has Transformed the Role of PR

Content marketing has been a popular buzzword in the last few years. And in the same way that social media spawned the new job title of social media marketer, content marketing has created new roles through the ever growing content marketing team. And that’s great news for journalists and publicists.

A Step-by-Step Guide to Creating, Publishing, and Promoting Great Content [Infographic]

With so much content competing for the attention of readers and so little time to consume it all, it’s critical for content producers to ensure their strategy is on pointe. The most obvious component of an effective content strategy is the writing – but that’s only one piece. Without a solid game plan that includes […]

The Secret to Steady Customer Acquisition? Building relationships

Imagine you’re just minding your own business at a coffee shop when a stranger slides next to you without solicitation. “Hey,” they whisper. You try to ignore them by plugging in your earphones and fake texting someone. But they persist. Even resorting to following you around the coffee shop to get your attention.