Guest Post

How to be a CMO in your Low-Budget Startup

How to be a CMO in your Low-Budget Startup

Marketing is critical for every low-budget startup, and luckily, you don’t have to spend a lot or have extensive experience in marketing to be effective in this role. When you work with stakeholders to determine top-level priorities, set quantifiable objectives based on data, and track your progress and efforts, you set yourself up for success […]

How To Use Project Management Tools For Agile Content Marketing

Is your user truly connecting with your content, or are you relying on luck? Think about how you have approached your content creation strategy. Was it done six months ago? You probably channeled a tremendous amount of resources into the project and expected your content to show you as a thought leader. Maybe you planned out an […]

Breaking Down the Silos: Strategies for PR and SEO to Work Together

Have you been wondering how you can magnify your SEO efforts without increasing your investment in digital? Is your PR team constantly fishing for ideas to pitch to the media? If your SEO and PR efforts are not working as a single team, you’re wasting a valuable opportunity. Would Batman be as badass without Robin? […]

Creating Mobile Content with User Interface & Experience in Mind

This is a guest post by Patrick Charuza. In the present era of digital versatility, desktop and landlines have nearly become archaic, with Millennials boldly retrieving mobile from their pockets and placing them on the pedestal of web dominance. 76% of this young demographic owns a smartphone, yet only 73% owns a desktop or laptop […]

Streamlining a Marketing Strategy Through Marketing Automation

Today’s marketers are expected to do more with less money. This can put a lot of added pressure onto an already stressed marketing team. Thankfully there is something marketers can use to better manage their time and get marketing messages out at the right time: marketing automation software. Marketing automation software helps marketers discover prospects […]