You’ve got your business set up with the essentials: a clear business plan, a fantastic idea that you know will sell, and a space on social media carved out for yourself. All you need now is a loyal army of followers. Really, in a nutshell what you need is to go viral.
Your company blog publishes content on a regular basis, you have a loyal audience who reads your posts and comments on them, and you feel pretty good about the valuable information you’re sharing with your readers. Time to sit back and relax a little bit, right? Wrong. Even if your blog posts high quality content [...] Read More
Do you feel like your startup business is struggling to stay afloat? If the answer is yes, you’re not alone. According to this infographic, 70% of startups struggle to keep their business in operation. It could be the result of an unforeseen disaster, not enough managerial experience, not enough product experience or simply because of [...] Read More
In January of 1977, when Apple first incorporated, investor and advisor Mike Markkula laid down a three part marketing strategy that has worked extremely well for them to this very day: Empathy – We will truly understand their needs better than any other company. Focus – In order to do a good job of those [...] Read More
Have you ever wondered whether or not you are drawn to certain colors over others? Why your favourite sweater is red or why your curtains are cream and car is black? Sure, free will might have something to do with it but color psychology is a tale as old as time and without even thinking [...] Read More