Contributed post by Karl Wirth The other day, I finally got around to checking out a certain recently launched inbox management app. A couple friends had invited me (and they were raving about it), so I thought I’d join them. After being “sold” by their amazing intro video, the sign up to onboard process was [...] Read More

We’ve said it before: Relationships are important, especially to startups. Our guest blogger agrees and reiterates our beliefs in his own words. It’s always great to know that others share your point-of-view!  Startups find themselves in positions of deliberation. They are in a state of perpetual cost-benefit analysis, as every decision and action can impact [...] Read More

Everyone has a time of the day where they are most creative. Whether it’s the early morning, late afternoon, or well into the night, our productivity and creativity spikes at infrequent times. 9-5ers are limited by the clock and expected to produce their good work then. While freelancers, entrepreneurs and startups folks, fortunately are able to cash [...] Read More

The startup market is fiercely competitive, and to succeed, up-and-comers need to stand out. To be the next game-changer, creative content will be your most valuable asset.  Even with a rockstar board, brilliant founders, killer products, and deep pockets, your marketing strategy will keep your business afloat.

There is no shame in making mistakes. The shame is in refusing to identify and correct your mistakes, or in avoiding the best option to escape the threat of failure. Take a second to think about it: are you making mistakes with your startup marketing strategy? It’s possible. Here are seven common marketing mistakes that [...] Read More