Crystal Richard

How to Effectively Use Social Media to Offer Stellar Customer Service as a Startup

It’s Not Just Dick Pics + Tweens: How to Make Snapchat Profitable for Your Brand

Hi, my name is Crystal and I am a Snapchat addict. It’s been a long road, one that involved many unflattering angles that only my best friends were fortunate (some would say blessed) enough to see, too many accidental snaps (sorry famous YouTuber that accidentally got a snap of my cat that one time), and […]

Unicorns, Zombies, and Startup Boy Bands: Lessons From Startup Fest

What do unicorns, zombies, and Startup Boy Bands all have in common? They were all recurring themes at this year’s Startup Fest, held for a fifth year in Montreal from July 15th to July 18th.  The sold-out event brought startup enthusiasts and instigators alike from all over the world to the Old Port for an […]

How to Get PR for Your Kickstarter Campaign

Killer PR buzz around your Kickstarter campaign is one of the contributing factors to a fully funded and successful campaign. While many are newsworthy right out of the gate, there are hundreds of really great products being launched on Kickstarter that just need a little (okay, a generous) push into the spotlight to succeed. So […]

Spring Cleaning: Your Startup PR Strategy is Ready For a Tune Up

If you’re lucky enough to experience four true seasons, you’re likely more thankful than ever this year to see the arrival of spring. Goodbye, snow and freezing temperatures! (That is, if you’re lucky enough to have had that for the last four months.) Hello, season to shine! While everyone, including yourself, is busy getting to […]