It happens. And to even the best of startups. The media portrays you in the wrong light or quotes you on something you said off the record. Your launch was a mess and now everyone knows about it. Your social media media accounts were hijacked. Your product’s privacy has been called into question. You’ve been [...] Read More
Author Archive
S.O.L. – Save Our Launch
Truth: your startup is more likely to fail than to succeed. Now that I’ve got that shocking reality out of the way, let’s talk about one of the biggest reasons why – failure to read the signs. We’re taught from childhood to protect ourselves. To err on the side of caution, look for warning signs, [...] Read More
The Hidden Resource That May Help You Get Your Startup In the Spotlight
When you love the company you work for, you likely enjoy talking about it to others. Family or friends. Strangers or the Starbucks’ barista. It’s really easy to scream to the rooftops how much you love what you do and the people you get to work with every day. I can say this with authority [...] Read More
Is Getting Hacked Really Good For Business?
So you got hacked – now what? While it seems too many people are getting hacked these days, the concern is becoming significantly greater for brands who rely on the power of social media as a platform for advertising and marketing. Simply signing up for a Twitter account these days means subjecting yourself to the possibility [...] Read More
When to Talk About Your Startup and When to Shut Up
We all love to talk. Maybe a bit too much at times. But as a startup founder, many wonder, when it comes to your own startup, if talk is good. Should you readily divulge details on your product? Share your big idea? We bet the Winklevii twins wish they’d never opened their mouths outside the [...] Read More