Crystal Richard

Why Pumpkin Spice and All Things Basic Don’t Belong in your PR Strategy

Why Pumpkin Spice and All Things Basic Don’t Belong in your PR Strategy

Summer no sooner leaves us and everyone, their dog, and their brands sniffing the air for that sweet scent we associate with fall. And no, I’m not referring to the cold air or crisp leaves. I’m talking about the arrival of fall’s most beloved – or hated, depending on who you ask – trend. The […]

Becoming Top of Your Class with LinkedIn for PR: It’s More Than Endorsements and Spam

Oh, LinkedIn. That magical professional social network where jobs are found, endorsements are made, great content is shared, and complete strangers can privately message you to say – “If I could endorse you for a beautiful smile, I would.” Wait… What? Ok, so maybe if you’re on LinkedIn, there’s a 1% chance you may be […]

StartupFest 2016: What Heat, Sloths, and More Taught Us About Building a Company

This year’s Startup Festival in Montreal was one of the biggest (and hottest at 47*C with the humidex) year’s yet. With a $200K investment prize on the table and speakers including Reddit’s Alexis Ohanian and the Oprah of tech journalism, Kara Swisher – it’s not shocking that startups literally came from all over the world […]

5 Things a Publicist Knows to Be True About Growing Your Brand

Publicists are kind of like bartenders or hairdressers. We really do know everything about your business. From where you grew up to where you’re headed. No really, we likely know your next GPS coordinates and have them linked up in a Google Calendar. It’s a publicist’s job to know everything there is to know about […]

The Ultimate Guide to Landing and Keeping Rockstar Customers

Have you ever worked with clients or customers that over several occasions, made you question why you do what you do? Yeah. Those are not rockstar clients and they’re also bad for our passion, our creativity, and our hustle. You’re awesome at what you do, I know it, but when you work with customers that […]

The Top 10 Email Subject Line Formulas Sure to Attract a Journalist’s Attention

We’ve all been there. We’ve stared at our subject line, our fingertips have hovered over the keyboard, and we’ve thought long and hard about exactly what we should write in that limited space. You’re not alone if you’re nodding your head and thinking “How did they know?” It’s because we’ve felt the same stress. The […]