Crystal Richard

Startup PR Is Like Dating: Why You’re Not Getting Past the First Date

Startup PR Is Like Dating: Why You’re Not Getting Past the First Date

There’s one in every office. That token single person who will brave the dating world and return to the office with tales ranging from first date butterflies to horror stories from the trenches to 50 shades of you did what?! Having both been that token single girl and witnessed others around me, I recently made […]

Normal Gets You Nowhere – Why Your Pitch Isn’t Standing Out

You’ve spent loads of time perfecting your pitch, making sure it’s not only interesting, but also absolutely bulletproof. Your media kit is a shining example of perfection, if only they gave out awards out for this sort of thing… Unfortunately though, with all of the pitches that journalists are hit with every day, it takes […]

Culture Talks: Renee Warren on The Role Of Psychology In Leadership

Culture Talks, a series featuring one-on-one interviews with leading experts in company culture recently spoke with Renee Warren, one of Onboardly’s fearless cofounders. Joining representatives from such notable companies as Zappos, Hubspot, Netflix, Rackspace and KISSmetrics, Renee shares her story of how she got her start as a young entrepreneur, her journey in co-creating Onboardly […]

The Publicists Guide to Hacking HARO

In the 80’s, a publicist’s best friend was her rolodex. Today, it’s Help a Reporter Out (HARO). This priceless email subscription service has helped me identify and secure invaluable media coverage for both Onboardly and our clients. It’s introduced me to journalists and writers I may not have met otherwise, and allowed me to build […]

The Customer First Approach To PR: If They Win, So Do You

It has happened to me so many times. I’m getting ready to leave my house and start the day, carefully making sure I don’t forget anything. Bag? Check. Important documents? Check. Smartphone? Check. But as I’m walking to the car I have this nagging feeling that I’m forgetting something. And then it dawns on me. […]