Posts by: Crystal Richard

    How Storytelling Rocketed These Startups Forward

    medium_2124496278

    They say that the brand experience is paramount. So why do so many companies produce and deliver without the ribbon and bow? The secret to securing a faithful and loyal, lifetime customer is all about creating an experience the consumer will never forget. One that makes them feel warm and fuzzy on the inside. I [...] Read More

    The 29 Best PR Posts of All-Time

    Startup-PR-1

    If you’re like me, you’re likely scratching your head today thinking — March 1st? Really? Where did February go? Well, I can’t answer that for you, but what I can do is help you get March off to a great start! How? With the third instalment of our newest blog series: the PR edition! Every month, [...] Read More

    Why You Need to Talk to Your Team About PR

    Follow my travels online at http://travel.beiske.com

    PR: two letters that will send even the most seasoned marketer running for the hills. It’s not the letters’ fault. They don’t mean to be so scary. Yet the idea of handling anything related to relations with the public when you’re not the PR pro on your team can cause even the most outgoing individuals [...] Read More

    Media Hacks from People Who Know

    afp

    Just another hack post? Think again. Whether it’s our clients, our colleagues, or over a Clarity call — we’re so often asked how we make magic happen in the media. While I wish I could say, it’s really not that hard; the truth is, pitching the media can be a handful. But if you’re armed [...] Read More