Posts by: Crystal Richard

    Know the Facts Before You Pitch the Journalist


    You did it. You broke the cardinal rule of PR. I’m sure it wasn’t really your fault. Time wasn’t on your side. Your reliable contact was on vacation. Investors were on your back, pushing for you to take the plunge. And yet despite your better judgement, you hit send on that unresearched, Arctic chill pitch [...] Read More

    The Publicists Guide to Hacking HARO


    In the 80’s, a publicist’s best friend was her rolodex. Today, it’s Help a Reporter Out (HARO). This priceless email subscription service has helped me identify and secure invaluable media coverage for both Onboardly and our clients. It’s introduced me to journalists and writers I may not have met otherwise, and allowed me to build [...] Read More

    How Storytelling Rocketed These Startups Forward


    They say that the brand experience is paramount. So why do so many companies produce and deliver without the ribbon and bow? The secret to securing a faithful and loyal, lifetime customer is all about creating an experience the consumer will never forget. One that makes them feel warm and fuzzy on the inside. I [...] Read More