Crystal Richard

7 PR Sins Sure to Land you on Santa’s Naughty List

Hype Can Kill You (and other takeaways from Ryan Lawler’s Publicize webinar)

I don’t remember who was the recipient of my first TechCrunch pitch over five years ago when I decided to embark on this journey into StartupPR. I can tell you, however, who it wasn’t. It wasn’t Ryan Lawler. I was too terrified to email Ryan Lawler. When I made the conscience decision that PR would […]

Why Pumpkin Spice and All Things Basic Don’t Belong in your PR Strategy

Summer no sooner leaves us and everyone, their dog, and their brands sniffing the air for that sweet scent we associate with fall. And no, I’m not referring to the cold air or crisp leaves. I’m talking about the arrival of fall’s most beloved – or hated, depending on who you ask – trend. The […]

Becoming Top of Your Class with LinkedIn for PR: It’s More Than Endorsements and Spam

Oh, LinkedIn. That magical professional social network where jobs are found, endorsements are made, great content is shared, and complete strangers can privately message you to say – “If I could endorse you for a beautiful smile, I would.” Wait… What? Ok, so maybe if you’re on LinkedIn, there’s a 1% chance you may be […]

StartupFest 2016: What Heat, Sloths, and More Taught Us About Building a Company

This year’s Startup Festival in Montreal was one of the biggest (and hottest at 47*C with the humidex) year’s yet. With a $200K investment prize on the table and speakers including Reddit’s Alexis Ohanian and the Oprah of tech journalism, Kara Swisher – it’s not shocking that startups literally came from all over the world […]

5 Things a Publicist Knows to Be True About Growing Your Brand

Publicists are kind of like bartenders or hairdressers. We really do know everything about your business. From where you grew up to where you’re headed. No really, we likely know your next GPS coordinates and have them linked up in a Google Calendar. It’s a publicist’s job to know everything there is to know about […]

The Ultimate Guide to Landing and Keeping Rockstar Customers

Have you ever worked with clients or customers that over several occasions, made you question why you do what you do? Yeah. Those are not rockstar clients and they’re also bad for our passion, our creativity, and our hustle. You’re awesome at what you do, I know it, but when you work with customers that […]